From “covering” satellite areas to urban cores

In recent times, Phat Dat concentrated on expanding its land bank and deploying projects in HCMC’s satellite areas like Binh Duong, Dong Nai, and Ba Ria – Vung Tau. This approach allowed the company to capitalize on surging housing and investment demand while diversifying risk amidst a volatile real estate market.

The development strategy in satellite areas provided Phat Dat with a significant land bank advantage, enhanced competitiveness, and a robust project pipeline for at least the next five years. This also served as a crucial “springboard” for the company’s more ambitious step: conquering major urban cores with iconic projects valued at trillions of VND.

According to recent revelations from Chairman Nguyen Van Dat, Phat Dat is currently negotiating a series of projects in central HCMC, Binh Dương, Ba Ria – Vung Tau, and Hanoi, some of which are very large in scale.

The EverRich Infinity is one of the projects Phat Dat successfully developed in central HCMC.

A key aspect of this new strategic thrust is the focus on a project’s iconic value, not just its scale. Projects will be developed comprehensively, from infrastructure and architecture to amenities, aiming to elevate urban living standards and deliver superior value to customers. This direction aligns with the trend of sustainable real estate development.

To implement this new strategy, Phat Dat is urgently mobilizing financial resources. Consequently, Mr. Nguyen Van Dat demonstrated clear decisiveness and commitment by selling 88 million PDR shares from his personal holdings via a block trade, expected to yield approximately VND 2,000 billion, converting it into ready resources to support the company.

This is not the first time Mr. Dat has used personal assets to bolster Phat Dat. In late 2022, during the widespread bond debt crisis, he sold personal assets worth over VND 2,000 billion to help the company settle debts and honor commitments to bondholders.

That action helped Phat Dat become one of the earliest real estate enterprises to overcome the crisis, maintaining investor credibility.

This time, his move to prepare personal resources is not only a continuation of his responsible spirit but also a shrewd strategic step. The real estate market is showing positive and rapid changes; significant opportunities will likely be seized only by companies with strong financial potential and decisive action.

Elevating Position in Bustling Urban Centers

Entering the core areas of major cities holds significant strategic meaning for Phat Dat. Firstly, these areas concentrate the most vibrant and sustainable demand for housing, commerce, and services, ensuring high liquidity and long-term value appreciation for projects.

The Millennium project is another mark of Phat Dat in central HCMC.

Secondly, projects in urban centers often carry iconic status, enhancing brand positioning. For Phat Dat, successfully developing new projects in HCMC or Hanoi will clearly demonstrate its management capabilities, execution capacity, and aspiration to reach international standards.

Thirdly, this strategy will create a synergistic effect with previous satellite projects. The core urban

projects will enhance the brand value, thereby increasing the appeal and liquidity of the entire project portfolio.

It is noteworthy that Phat Dat is not rushing nor disregarding risks in the face of major opportunities. The company underwent a thorough preparation phase by restructuring finances, strengthening cash flow, and deploying satellite projects. Consequently, when launching this new strategic thrust, Phat Dat has a clear resource plan and a reasonable, step-by-step approach to implementation.

This aligns with Chairman Nguyen Van Dat’s philosophy: “High-speed development must go hand-in-hand with discipline and effective risk management.” This cautious yet decisive approach builds confidence among investors and the market.

According to the 2025-2030 plan, Phat Dat aims to create a new era of growth based on three pillars: Speed – Efficiency – Sustainability. Speed to capture opportunities, efficiency to ensure stable profits, and sustainability to create long-term value for stakeholders.

The strategic thrust into major urban cores is the concrete manifestation of that vision. It represents not only a powerful opportunity for scaling up but also demonstrates the aspiration to establish Phat Dat as a leading Vietnamese real estate brand, approaching international standards.

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“Business leaders should not just wait for the market; they must proactively create opportunities.” This is the mindset of the Leadership at Phat Dat.

Mr. Dat affirmed: “Personally, I can sacrifice short-term benefits, but in return, Phat Dat and its shareholders will gain more sustainable, long-term benefits.”

In late 2022, amidst the bond debt crisis engulfing the entire market, Mr. Dat also sold personal assets worth over VND 2,000 billion to help Phat Dat settle its debts and honor commitments to bondholders. That very courageous decision helped Phat Dat escape the crisis early, maintain stakeholder confidence, and regain recovery momentum faster.

This time, with nearly VND 2 trillion expected to be raised, Mr. Dat is preparing the “launchpad” for Phat Dat’s breakthrough plan just as the market shows positive signs. Alongside ongoing projects, Phat Dat has just decided to accelerate a new strategic direction focusing on major urban centers by negotiating the acquisition of several large-scale projects in the core of HCMC, Binh Duong, Ba Ria – Vung Tau, and Hanoi.

With this strategic decision, Phat Dat’s leadership stated they are preparing a very strong financial foundation alongside quick and decisive action.

Following the transfer, Mr. Dat remains the largest shareholder of Phat Dat, holding a 36.45% stake. This clearly affirms that he is not only the founder but also a leader willing to sacrifice short-term personal interests to optimize the company’s common benefits. Adhering to the philosophy that “speed must go hand-in-hand with discipline,” Nguyen Van Dat demonstrates strong determination in creating the announced breakthrough growth strategy for Phat Dat.

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Following administrative boundary adjustments, HCMC is evolving towards a modern megacity. Land in central areas is becoming scarce, with prices rising sharply, exceeding the affordability of most citizens. This inevitably leads to a trend of population, investment, and development shifting towards satellite areas, such as Binh Duong, Dong Nai, and Ba Ria-Vung Tau. Consequently, these areas are considered a “gold mine” for the real estate sector and a growth driver for Southern Vietnam’s socio-economy in the 2025-2030 period.

The advantages of these satellite towns are rapidly materializing, driven by major connectivity projects like Ring Road 3, the Bien Hoa – Vung Tau and HCMC – Moc Bai expressways, Cai Mep – Thi Vai port, and Long Thanh airport. Together, these initiatives are forging a highly integrated transportation network for the Southeast region.

La Pura in Binh Hoa Ward, developed by Phat Dat, spans 3.7 hectares with 4,966 units and has achieved positive market reception.

Fueled by transportation infrastructure, the expansion of economic corridors is accelerating. This growth stimulates demand for labor and services, which in turn drives population migration and creates a surge in housing demand. Fortunately, these areas boast huge land banks at reasonable prices, providing ideal conditions for developing large-scale urban projects that meet both residential and investment needs.

Phat Dat’s leadership stated that they foresaw this landscape early on and have been proactive in expanding their land bank, accumulating resources, and preparing for their strategic development thrust into satellite urban areas.

According to the most recent information, Phat Dat’s land bank in HCMC and its vicinity has exceeded 500 hectares. A significant portion is concentrated in areas already primed for strong development, along key transportation arteries. More notably, the company continues to expand its land bank in Dong Nai – a market predicted to boom due to inter-regional infrastructure.

Thuan An 1 and 2 high-rise residential complex, with 5,970 apartments of various sizes, is preparing to launch.

Benefiting from an advantageous land bank with transparent legal status – spanning from inner-city to surrounding areas, Phat Dat is ideally positioned to deploy a series of projects offering quality living spaces with integrated services. By focusing on the mid-range apartment segment with reasonable pricing, the company effectively meets existing market demand. This strategy generates a diverse and abundant supply that aligns with prevailing purchasing power, ensuring fast revenue streams and high efficiency. It is widely considered a wise direction for a market that increasingly values substantive products.

Another basis for Phat Dat’s confidence in its product uptake is its project development experience. Phat Dat has a deep understanding of market insights, enabling the design of suitable products for each locality that satisfy both actual residential and long-term investment needs in these satellite urban hubs.

Serenity Phuoc Hai premium apartment project with 3,010 units is also highly anticipated.

Phat Dat is not only building internal strength but also proactively pursuing strategic alliances with leading domestic and international partners. The company’s substantial legal land bank, proven project development expertise, and deep market knowledge make it an attractive investment proposition.

Given the growing interest of international capital in Vietnam’s real estate market, especially in the housing segment within developing satellite towns,  Phat Dat holds distinct advantages to become a preferred partner.

By collaborating with well-resourced, technologically advanced partners, the company can accelerate project timelines, mitigate risks, and ultimately create more sophisticated and successful urban developments.

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At Zenia Tower, the perimeter formwork system for the walls on the 10th floor has been completed, ready for the construction of the next floor.

At Risa Tower, the construction team has completed the slab casting for the 17th floor, further accelerating the completion of the structural framework.

The internal school complex has also seen promising developments, with foundation bored pile drilling being actively advanced to prepare the ground for subsequent works.

Video update on La Pura progress – June 2025: 

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According to BOD Resolution No. 20/2025/HDQT-QD dated August 13, 2025, the BOD of Phat Dat Real Estate Development Corporation approved the adjustment of the charter capital following the completion of a share issuance to pay dividends to existing shareholders.

Specifically:

• Charter capital before amendment: VND 9,072,350,830,000 (Nine trillion, seventy-two billion, three hundred fifty million, eight hundred thirty thousand VND).
• Charter capital after amendment: VND 9,798,093,790,000 (Nine trillion, seven hundred ninety-eight billion, ninety-three million, seven hundred ninety thousand VND).

The capital increase was implemented by issuing shares to pay dividends (issuing an additional 72,574,296 ordinary shares, with a par value of VND 10,000 per share). The effective date of the charter capital change is August 13, 2025.

The adjustment of the charter capital necessitated amendments to the Company Charter. Specifically, Clause 1, Article 7 of the Company Charter was revised as follows:

“Article 7. Charter capital, shares, founding shareholders

1. The Company’s charter capital at the time of this Charter is VND 9,798,093,790,000 (in words: Nine trillion, seven hundred ninety-eight billion, ninety-three million, seven hundred ninety thousand VND). The Company’s Charter Capital is divided into 979,809,379 (nine hundred seventy-nine million, eight hundred nine thousand, three hundred seventy-nine) shares at the par value of VND 10,000 VND (Ten thousand VND) per share.”

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