Phat Dat launches new strategic thrust: from satellite towns to conquering major urban cores

After a period of robust restructuring and focus on projects in satellite urban areas around HCMC, Phat Dat Real Estate Development Corporation (HOSE: PDR) is embarking on a new growth phase with a more assertive vision: strategically targeting the central areas of major cities to develop iconic projects. This move demonstrates the company’s calculated boldness to solidify its position as the market shows signs of recovery.

From “covering” satellite areas to urban cores

In recent times, Phat Dat concentrated on expanding its land bank and deploying projects in HCMC’s satellite areas like Binh Duong, Dong Nai, and Ba Ria – Vung Tau. This approach allowed the company to capitalize on surging housing and investment demand while diversifying risk amidst a volatile real estate market.

The development strategy in satellite areas provided Phat Dat with a significant land bank advantage, enhanced competitiveness, and a robust project pipeline for at least the next five years. This also served as a crucial “springboard” for the company’s more ambitious step: conquering major urban cores with iconic projects valued at trillions of VND.

According to recent revelations from Chairman Nguyen Van Dat, Phat Dat is currently negotiating a series of projects in central HCMC, Binh Dương, Ba Ria – Vung Tau, and Hanoi, some of which are very large in scale.

The EverRich Infinity is one of the projects Phat Dat successfully developed in central HCMC.

A key aspect of this new strategic thrust is the focus on a project’s iconic value, not just its scale. Projects will be developed comprehensively, from infrastructure and architecture to amenities, aiming to elevate urban living standards and deliver superior value to customers. This direction aligns with the trend of sustainable real estate development.

To implement this new strategy, Phat Dat is urgently mobilizing financial resources. Consequently, Mr. Nguyen Van Dat demonstrated clear decisiveness and commitment by selling 88 million PDR shares from his personal holdings via a block trade, expected to yield approximately VND 2,000 billion, converting it into ready resources to support the company.

This is not the first time Mr. Dat has used personal assets to bolster Phat Dat. In late 2022, during the widespread bond debt crisis, he sold personal assets worth over VND 2,000 billion to help the company settle debts and honor commitments to bondholders.

That action helped Phat Dat become one of the earliest real estate enterprises to overcome the crisis, maintaining investor credibility.

This time, his move to prepare personal resources is not only a continuation of his responsible spirit but also a shrewd strategic step. The real estate market is showing positive and rapid changes; significant opportunities will likely be seized only by companies with strong financial potential and decisive action.

Elevating Position in Bustling Urban Centers

Entering the core areas of major cities holds significant strategic meaning for Phat Dat. Firstly, these areas concentrate the most vibrant and sustainable demand for housing, commerce, and services, ensuring high liquidity and long-term value appreciation for projects.

The Millennium project is another mark of Phat Dat in central HCMC.

Secondly, projects in urban centers often carry iconic status, enhancing brand positioning. For Phat Dat, successfully developing new projects in HCMC or Hanoi will clearly demonstrate its management capabilities, execution capacity, and aspiration to reach international standards.

Thirdly, this strategy will create a synergistic effect with previous satellite projects. The core urban

projects will enhance the brand value, thereby increasing the appeal and liquidity of the entire project portfolio.

It is noteworthy that Phat Dat is not rushing nor disregarding risks in the face of major opportunities. The company underwent a thorough preparation phase by restructuring finances, strengthening cash flow, and deploying satellite projects. Consequently, when launching this new strategic thrust, Phat Dat has a clear resource plan and a reasonable, step-by-step approach to implementation.

This aligns with Chairman Nguyen Van Dat’s philosophy: “High-speed development must go hand-in-hand with discipline and effective risk management.” This cautious yet decisive approach builds confidence among investors and the market.

According to the 2025-2030 plan, Phat Dat aims to create a new era of growth based on three pillars: Speed – Efficiency – Sustainability. Speed to capture opportunities, efficiency to ensure stable profits, and sustainability to create long-term value for stakeholders.

The strategic thrust into major urban cores is the concrete manifestation of that vision. It represents not only a powerful opportunity for scaling up but also demonstrates the aspiration to establish Phat Dat as a leading Vietnamese real estate brand, approaching international standards.