Vision - Mission - Core Values

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VISION

To become a top Property Developer in Vietnam by owning leading brands.

MISSION

To create a perfect living environment with unique architecture and outstanding quality to increase value for customers, shareholders, and our community.

CORE VALUES

INTEGRITY

Prioritizing integrity and fulfilling commitments for greater goals; delivering increasingly professional customer service.

RESPONSIBILITY

Cultivating a robust sense of responsibility towards oneself, customers, colleagues, the company, family, and society; embracing challenges to achieve entrusted missions.

EFFECTIVENESS

Operating with a spirit of continuous learning and improvement; striving for outstanding efficiency; "working to yield tangible results"; linking individual efficiency to organizational effectiveness.

PHILOSOPHY

Great Vision, Sustainable Development