La Pura Project developed by Phat Dat tops out its first tower 20 days ahead of schedule

In today’s real estate market, as homebuyers are becoming increasingly cautious about project execution capability, the ahead-of-schedule topping-out of the Zenia subdivision has further reinforced the appeal of La Pura – a project developed by Phat Dat Real Estate Development Corporation (PDR:  HOSE).

Zenia Tower under the La Pura project officially topped out on May 7th, 20 days earlier than the commitment made to customers. Real estate business communities and many homebuyers have responded very positively to this news. Currently, the real estate and construction sectors continue to face multiple pressures, particularly cash flow, construction progress, and legal procedures. Therefore, the fact that a large-scale project such as La Pura has exceeded its planned schedule further demonstrates Phat Dat’s strong operational capability in its role as project developer.

The topping-out ceremony for Zenia Tower under La Pura project took place on May 7th – 20 days ahead of the schedule committed to customers.

In outlining its business strategy following the restructuring phase, Phat Dat’s management has consistently emphasized, since last year, its philosophy of developing real estate products for genuine housing demand. This is considered the core of Phat Dat’s new strategic mindset, reflecting its efforts to capture current market preferences and purchasing power. Through this approach, the Company aims to optimally meet customer demand while securing sustainable growth opportunities amid the increasingly rigorous selection of the real estate sector.

La Pura may be regarded as Phat Dat’s earliest proof of this strategic direction. Following the market-wide downturn, Phat Dat returned to La Pura as the project developer and has brought entirely new vitality to the project.

Overall construction progress of La Pura project.

Based on in-depth analysis of Ho Chi Minh City’s development trend toward becoming a mega-city, Phat Dat identified housing demand and opportunities in surrounding satellite areas, particularly young urban zones in the former Binh Duong province. Accordingly, eastern Ho Chi Minh City is expected to become a prominent choice for younger urban residents. In the past, homebuyers often prioritized central locations as symbols of asset value. Today, however, many customers place greater emphasis on quality of life, connectivity, and the overall urban living experience.

Eastern Ho Chi Minh City is also an area with rapidly developing transport infrastructure and continuous investment. Its convenient connectivity in multiple directions, particularly the fast access to central Ho Chi Minh City and Dong Nai, together with the strong development of technology, education, commercial, and service hubs, is gradually transforming this area into a new urban structure, characterized by young and modern urban communities. The area is designed not only for residence, but also for integrated living and working experiences.

La Pura has been developed by Phat Dat to directly address these customer demands. In addition to its location advantage, the project clearly reflects a new approach to residential development, accurately capturing the preferences and purchasing power of young owner-occupiers who prioritize everyday living experiences, convenience, connectivity, and urban lifestyle values rather than viewing housing solely as an asset for accumulation.

As a result, since the launch of Zenia Tower in mid-2025, La Pura has become one of the most attractive projects in the Ho Chi Minh City market and a major catalyst for the strong revival of the eastern HCMC. According to information released by the Company, the Zenia subdivision has achieved an absorption rate of approximately 95% of total inventory, while around 92% of units in the Risa subdivision were sold within just two hours of launch, and the Lusso Saigon subdivision achieved a 100% absorption rate.

The launch event for the Zenia subdivision drew significant market attention.

These figures clearly reflect the synergistic effect arising from Phat Dat’s product development strategy and actual market demand.

The ahead-of-schedule topping-out of Zenia Tower demonstrates Phat Dat’s capability and determination in fulfilling its commitments to customers, further strengthening La Pura’s credibility in terms of delivery capability and legal certainty. These are factors that customers place particular emphasis on in the current market environment.

For Phat Dat, La Pura also represents a different corporate image following its restructuring phase. In the past, Phat Dat was known primarily for its land bank advantages and large-scale projects, customers are now beginning to recognize its capabilities in product development, project execution and management. The financial statements have also recorded significant contributions from the development of La Pura project to total revenue.

In the current context of the real estate industry, such capabilities cannot be developed easily within a short period of time. The market is also witnessing a major shift in the way businesses are evaluated. Large-scale plans and ambitious statements no longer inspire customer trust as they once did. Instead, the market now evaluates companies based on actual execution capability, construction progress, and product quality.

Therefore, the ahead-of-schedule topping-out of Zenia Tower is not merely a conventional construction milestone. It also signals that Phat Dat is gradually transforming itself from a company known for its land bank into a project developer capable of organizing and delivering projects in line with its strategy of serving genuine housing demand.