Decoding the 2 winning formulas that make La Pura a favorite among investors

Amid the booming real estate market, La Pura attracts attention with two attractive profit-generating formulas. First is stable rental cash flow thanks to high housing demand and attractive profit margins. Second is long-term price appreciation potential, promising multiple value leaps in the future.

Exploiting stable rental cash flow
According to data from Batdongsan.com.vn, apartment rental yields in Binh Duong generally and the Northeast HCMC in particular have reached up to 7.5%/year – a record high in the market, nearly double that of the two major cities Hanoi and HCMC.

The rental yields in this area are so good largely because high-end apartments have reasonable prices while commanding high rents and stable occupancy rates. High-end apartment projects with quality handover standards and comprehensive utilities attract large numbers of tenants willing to pay above-average rental prices.

On average, a high-end apartment here priced at around 50 million VND/m2 can be rented for 12 million VND/month for a 1-bedroom unit, 15-16 million VND for a 2-bedroom, and 18-20 million VND for a 3-bedroom.

With prices starting from 46 million/m2 and fully furnished interiors, La Pura wins investor favor thanks to its potential for generating stable rental income.

In the current vibrant market development context, La Pura stands out not only as an ideal residential choice but also as an opportunity for sustainable rental investment returns. Located right at the center of the region’s industrial and service development, La Pura directly benefits from strong rental demand from experts, engineers, mid-level and senior personnel from hundreds of domestic and foreign enterprises.

Situated on National Highway 13 – the Northeast HCMC center, La Pura is also in an area experiencing a 57% increase in real estate searches, clearly reflecting heat from both end-users and investors. Continuously expanding and upgraded transportation infrastructure, combined with all-in-one amenities, makes La Pura the destination for investors seeking stable profit margins and long-term appreciation potential.

With prices starting from just 46 million VND/m2, flexible payment policies requiring only 10% until handover, and attractive rental potential, La Pura presents a compelling choice offering investors stable profit streams.

Attractive profits with 6 value-added milestones
Historically, important price appreciation milestones in real estate markets have always been tied to major improvements in transportation infrastructure, urban planning and regional connectivity. Where infrastructure breakthroughs occur, real estate values surge strongly. La Pura clearly demonstrates this rule as it simultaneously benefits from multiple key transportation projects being implemented from now until 2030. This creates 6 appreciation milestones, making La Pura an attractive investment asset for medium and long-term vision investors.

The section of National Highway 13 passing through the project is being widened.

The first major milestone arrives in 2025 with the completion of National Highway 13’s expansion to 60 meters wide along the project’s frontage. As this vital artery directly linking to HCMC, La Pura’s prime roadside position delivers a dual advantage: the infrastructure upgrade coincides perfectly with the project’s launch, simultaneously improving accessibility while driving up surrounding property values.

The second milestone is the merger of Binh Duong and Ba Ria – Vung Tau into HCMC, expanding urban planning and regional restructuring. Located right at HCMC’s northeastern gateway, La Pura will quickly become a key satellite urban area, directly benefiting from synchronized planning and new development policies.

The third milestone arrives in 2026 when HCMC’s Ring Road 3 officially opens, significantly shortening connections from La Pura to HCMC center, Long Thanh Airport and key industrial zones. At that time, La Pura’s position will serve as a strategic “transit station” in the regional network.

The fourth milestone is the completion of the 100km Saigon riverside route, including the 13km+ section through Thuan An. This route not only expands riverside urban space but also promotes redevelopment of riverside areas into modern commercial and service centers, elevating values for the entire area. Projects with adjacent positions like La Pura will benefit directly.

The fifth milestone occurs during 2027-2028 when the expansion of National Highway 13’s Thu Duc City section to 10 lanes will create major momentum. Notably, this road’s completion coincides with La Pura’s handover period, creating a value leap right after buyers receive their properties.

According to planning, La Pura will have Metro Line 2 running nearby

Finally, in the long term, metro line No. 2 connecting HCMC with Thu Dau Mot (running along National Highway 13) will become a superior price appreciation driver for the project. When operational, La Pura’s advantage of having metro running nearby will provide major benefits for commercial exploitation, enabling rapid and sustainable property value growth over time.

Considering all these factors, La Pura enjoys not just immediate benefits but has a clear price appreciation roadmap tied to each infrastructure phase – a rare advantage that few current market projects possess.