La Pura officially launches sales: Achieves 95% sales rate for Zenia subdivision

On June 8, 2025, in HCMC, the official sales launch event for the wellness city project La Pura “stirred up” the southern real estate market by successfully transacting 95% of available units in the Zenia subdivision. This project is developed by Phat Dat Real Estate Development Corporation (PDR).

The official sales launch of La Pura created significant buzz in Northeast HCMC’s market

La Pura’s market heat was anticipated, as the project converges multiple outstanding advantages with its prime location along National Highway 13, rare wellness living spaces, and an “all-in-one” utilities system featuring over 100 internal facilities. Additionally, flexible payment options helped La Pura attract buyers, creating “waves” of demand.

Accordingly, buyers in this phase only need to pay 10% until unit handover, with fully furnished interiors ready for immediate occupancy or rental.

Beyond financial incentives, La Pura brought a “bounty of premium gifts” to event attendees, including attractive prizes like the stylish VF5 car, gold, and hundreds of premium stay vouchers at The Westin Resort & Spa Cam Ranh.

In a context where housing prices continuously rise and increasingly outpace most residents’ incomes, La Pura hits buyers’ psychology perfectly with reasonable pricing, financial optimization, perfect functionality, smart design, easy operation, and most importantly – immediate income potential as a profitable asset. The project also meets housing needs for high-quality workers and foreign professionals working in HCMC and adjacent areas.

La Pura creates special appeal for investors

Market observers note that the successful transaction of 95% of La Pura’s first subdivision inventory not only reflects the project’s actual appeal and strong market demand, but also creates a ripple effect, contributing to transforming Northeast HCMC’s real estate landscape. This area is becoming one of the southern Vietnam real estate market’s most potential development hotspots as infrastructure projects accelerate and the new HCMC administration is expected to complete all establishment procedures and commence operations by September 15.

The successful sales launch of La Pura also marks Phat Dat’s impressive return to the real estate race, affirming its leading position in Binh Duong’s apartment segment generally and Northeast HCMC specifically – one of Phat Dat’s key focus markets. La Pura’s success clearly demonstrates Phat Dat’s professional product development capabilities, built on transparent legal foundations, clear implementation roadmaps, and serves as validation for Phat Dat’s real estate values.

Sustainable development with customer-centric focus remains the key factor enabling Phat Dat to adhere to its development roadmap, continuously increase asset values for buyers, and help investors feel secure and satisfied as their assets’ appreciation potential expands. This also serves as an important springboard, opening a phase of sustainable growth for Phat Dat not just in 2025 but for years to come.

It’s known that between now and 2027, Phat Dat has at least 6 major projects in Binh Dinh, Da Nang, BR-VT, and HCMC that can be implemented and generate revenue streams exceeding VND40 trillion. Notably, post-merger, Phat Dat owns over 500 hectares of land in the new HCMC.

With a clear strategy, strong resources, and proven perseverance, Phat Dat aims not just for recovery but to lead the real estate market’s revival rhythm. 2025 is precisely when real values transform into concrete achievements, affirming the company’s mettle in its role as a future creator.