Phat Dat charts a new strategic direction toward major CBDs
According to preliminary information, Phat Dat Real Estate Development Corporation (HOSE: PDR) is currently in negotiations to acquire several major projects in central locations across HCMC, Binh Duong, Ba Ria–Vung Tau, and Hanoi. This signals a new strategic direction for Phat Dat after establishing a strong competitive position in satellite areas.
In a recent media interview, Chairman Nguyen Van Dat shared that the Company is actively negotiating a number of large-scale projects as part of a new development strategy centered on major CBDs. A defining feature of this strategy is that Phat Dat not only aims for substantial investment scale but also places strong emphasis on the iconic value of each development. If plans progress as expected, these projects will receive comprehensive investment, from infrastructure and architecture to amenities, to create exemplary living environments and deliver superior value to customers.
This orientation reflects the broader trend in sustainable real estate development, where each project is no longer simply a property product but also embodies cultural significance and long-term social value, particularly as it aligns with the increasingly sophisticated lifestyle expectations of residents.
The EverRich Infinity is one of Phat Dat’s successfully developed projects in central Ho Chi Minh City.
In recent years, Phat Dat has focused on expanding its land bank and developing projects in satellite cities surrounding HCMC, such as Binh Duong, Dong Nai, and Ba Ria–Vung Tau. These are high-potential areas with rapid urbanization, as well as sustainable housing and investment needs.
This strategic thrust has enabled Phat Dat to accumulate a large land bank, estimated to soon reach 1,000 hectares in HCMC and nearby localities such as Dong Nai. Thus, the Company has showcased its project development capacity and secured an abundant product pipeline for the next 5 years.
Thuan An 1 & 2 is being optimized in Phat Dat’s current planning.
uilding on this foundation, as the market begins to show signs of recovery, Phat Dat is preparing for a new strategic shift—expanding into the urban core. This move is expected to create significant synergy. First is revenue growth and financial performance. Major metropolitan centers such as Ho Chi Minh City and Hanoi have the strongest demand for residential, commercial, and service properties, offering high absorption rates and long-term value appreciation for real estate products.
Second is brand enhancement. Large-scale, iconic projects in prime central locations will reinforce Phat Dat’s market position and elevate its brand visibility both domestically and internationally. In turn, this strengthens the Company’s influence and boosts the performance of its projects in satellite areas.
Additionally, by developing landmark projects in the most dynamic urban hubs, Phat Dat can advance its broader vision as a professional real estate developer, clearly showcasing its ability to apply international standards and compete effectively in the most demanding segment of the market.
To execute this strategy, financial resources will play a pivotal role. Phat Dat is currently focused on strengthening its cash flow by accelerating collections, driving sales, and forging partnerships with major investors. The La Pura project continues to achieve strong absorption, while the recent sales launch of Quy Nhon Iconic after the national holiday is expected to generate early revenue for the Company in the final months of 2025. The Company is also actively pursuing collaborations with both domestic and international partners.
A new sales phrase of Quy Nhon Iconic was launched immediately after the National Day holiday.
According to the Company’s Leadership, Phat Dat is also continuing to realign its investment portfolio—evaluating project potential, setting priorities, and developing clear plans for each project to ensure sound decision-making amid a rapidly evolving real estate market.
In addition, Phat Dat’s leadership is preparing to mobilize personal resources to support the Company when necessary, ensuring that the strategy is carried out effectively and stays on the right course. One of the defining factors that strengthens investor confidence in Phat Dat is the leadership’s deep commitment to the Company’s long-term mission. This commitment has helped the Company remain steady through difficult periods, adapt and respond effectively to adverse conditions, and maintain strong momentum as the market recovers.
It is also noted that Phat Dat is accelerating negotiations for project acquisitions to promptly advance its strategic expansion into central HCMC, Binh Duong, Ba Ria–Vung Tau, Hanoi, and other major urban areas. While moving at this accelerated pace, Phat Dat remains disciplined to ensure that its growth strategy is both effective and sustainable, particularly in delivering long-term results in its 2025–2030 development plan.
