Ngày 23/10/2026, Lotte và Công ty Cổ phần Phát triển Bất động sản Phát Đạt (PDR: HOSE) chính thức khởi công Dự án Lotte Eco Smart City Thu Thiem tại Phân khu chức năng 2A, Khu đô thị mới Thủ Thiêm. Sự kiện đánh dấu cột mốc quan trọng trong quá trình phát triển dự án, đồng thời mở ra bước tiến mới trong quan hệ hợp tác chiến lược giữa Lotte và Phát Đạt.

In real estate, a company’s history is not defined by years in operation alone, but by the market cycles it has endured — and how it has responded to them.
PDR is among the few enterprises to have navigated more than two decades of market volatility. Its journey has not been one of uninterrupted momentum, but rather of resilience — sustaining operations, adapting through change, and continuing to move forward.

As urban life becomes increasingly defined by compact apartments and the need to maximize every square meter, the desire to reconnect with nature has never been stronger. In cities dominated by concrete and steel, incorporating greenery into living spaces is no longer just an aesthetic choice—it is a response to growing awareness of well-being. Numerous studies have shown that exposure to nature can help reduce stress, improve concentration, and support overall physical and mental health.
But in densely populated urban environments, how can residents create a greener home? The answer lies in innovative approaches where architects, designers, and homeowners work together to integrate nature into everyday living, regardless of space limitations.
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In a market that has fundamentally transformed, sustainable development is no longer an optional direction; it has become a prerequisite for businesses to sustain long-term growth and resilience.
Phat Dat defined our entire approach to sustainability - from awareness and strategic orientation to, most importantly, the way it is executed in practice.

Chairman Nguyen Van Dat's Exclusive Interview on CafeF.
The signing ceremony for the Investment Cooperation Agreement for Lotte Eco Smart City Project between Lotte Group and Phat Dat Real Estate Development Corporation (HOSE: PDR) on June 26, 2026 received coverage from various media outlets. However, behind the event lies a much broader story. In a private conversation with us, Mr. Nguyen Van Dat, Chairman of Phat Dat’s Board of Directors, spoke very little about the transaction itself. Instead, he talked about a much bigger picture. It is the trajectory of Ho Chi Minh City's urban development and the value that Phat Dat aspires to create as part of that journey.
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Phat Dat has committed to supporting the Red-crowned Crane Conservation and Population Recovery at Tram Chim National Park for five consecutive years through a sponsorship of VND 1.5 billion.
More than a meaningful financial contribution, this commitment reflects PDR's strong sense of corporate social responsibility and its long-term vision for sustainable development.